Efficio's eMarketing tool is great for keeping in touch with your clients on a regular basis. You can use it for Arbitron updates; to send out invitations, station promotions, a monthly or quarterly newsletter; to notify your customers about internal changes (format flip, new morning show host, management changes, etc.), last minute inventory sales, or a new station address, etc. This tool will send a personalized e-mail to each group of contacts you select and includes an option for the client to reply to you and to opt out.

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